DEGRAF HOTSPOT: Top 12 Points Steve Jobs Taught Guy Kawasaki

Don't Listen to the experts.
Customers can't tell you what they really want.
Build huge goals and provide employees with challenges
A great design beats a good price.
Use big fonts and big graphics in presentations.
Need to jump curves - X20 better (not 10% better)
What only matters is whether it works or if it doesn't work. (Be open to change and flexibility)
Value beats price. (unique varience on vertical vs value on horizontal graph, 4 different scenarios)
Fight the bozo explosion. (A players hire B players, must aim to hire A++ players)
Real CEOs can demo their own products (Cook's challenge)
Real entrepreneurs ship. (Don't wait until product is absolutely perfect)
Have to believe in a product for it to be seen. (vs. seeing is believing)

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